From June 12 to 14, Peng Dajin, Tenured professor of University of South Florida, was invited to give the lecture International Business for the EMBA students of Shanghai Advanced Institute of International Shipping.

Professor Peng Dajin thinks international business is not a science but an art of international business operation. The lecture mainly focused on the art of management in modern international business, which covers multinational operation, international business model, multinational capital operation, international business culture. As an expert with abundant experience of international business operation, Professor Peng Dajin made a detailed analysis of business operation models of over ten famous domestic and international enterprises, such as Michelin, Apple Inc, Ctrip and so on. The lecture was well received for professor Peng’s humor and active interaction with the students.

Professor Peng Dajin is the invited professor of Shanghai Maritime University, the tenured professor of University of South Florida (USF) and the founder of USF Confucius Institute. Professor Peng Dajin has been researching into the fields like international economics & trade and international capital operation. Besides, he has published more than twenty research papers in many important academic journals.