September 19 -21, Shanghai Jiaotong University Antai College of Economics & Management, Secretary of the party committee, Doctoral tutor Professor Yu Mingyang come to our university of 2013 EMBA my lecture on "Marketing Management" course.

As China's leading marketing experts, Professor Yu Mingyang has directed Heilanhome、Laiyifen 、Home inns hotel、 TCL and other well-known corporate brand marketing planning, through his personal involvement in the actual case to extract marketing strategy in cognitive content influence, decision-making, execution and dissemination of force five modules, analyzes the importance of market refinement, the interpretation of the "price war" in substance. He believes that marketing "diversification should be based on specialization," encouraging the competitiveness of enterprises competition is the entrepreneur's learning ability, changing market inseparable rolling plan.

Professor Yu Mingyang explain the clear and vivid, comprehensive data-rich, participants received a high evaluation, on-site frequently positive, warm atmosphere.

Professor Yu Mingyang, as China's first generation of planners, is one of the earliest studies branding, advertising and public relations in China scholar, he published papers and research reports on the SSCI, EI, CSSCI 300 articles, edited books, more than 60 academic and professional species.